Real Estate Investment: How to take advantage of current luxury trends
The luxury real estate investment continues to be one of the most solid assets to diversify a portfolio, especially in destinations with high demand and scarcity of supply. Here I tell you how to take advantage of these opportunities.
1. Why invest in luxury real estate now?
- The demand for exclusive properties remains firm, driven by foreign buyers seeking quality of life and refuge against inflation.
- In the Costa del Sol, the market grew by 20% in 2024, in investments that exceed 3.2 billion euros. Malaga concentrates 34% of the luxury market in Spain.
- In the Balearic Islands, 23% of luxury homes in Spain are concentrated, with more than 10,000 properties valued at more than one million euros.
Conclusion: investing in premium residential in areas with high tourist pressure and low turnover can be highly profitable.
2. Branded Residences: investment with integrated experience
The branded residences flirt between hotel and home, and are booming worldwide. Brands such as Four Seasons, Mandarin Oriental and Aman lead this model, which combines 5-star hotel services with private property. In Madrid, the price reaches €27,500/m² for a new ultra-luxury project.
Concrete example: the headquarters of the National Court on Goya Street will be transformed into branded residences, in the heart of the Salamanca neighborhood, with a roof terrace and parking for 100 cars.
These types of properties tend to appreciate faster, and global demand drives them as a premium niche with high return.
3. International trends that drive the sector
- Millennial buyers and wealth transfers: generational income changes the buyer's profile, demanding properties with technology, personalization and experience.
- LATAM as an anti-inflation refuge: in countries such as Mexico, Cancun and Playa del Carmen, nearshoring and vacation rentals are strengthening demand.
- Sustainability and adaptability: 72% of developers plan to invest in sustainable projects. Multifunctional designs and green spaces gain prominence.
Investing in emerging areas, with flexible design and ecological approach, can offer a competitive advantage.
4. Key strategies for successful investment
A. Diversify geographically
It combines consolidated destinations (Madrid, Balearic Islands, Costa del Sol) with promising Latin American markets or secondary centers.
B. Study local trends
In Madrid, there is a shortage of supply and record prices, especially in branded residences.
C. Prioritize projects with integrated experience
Developments with 5-star services and brand support offer added value and resale appeal.
D. Do due diligence in sustainability and design
Projects with solar panels, energy efficiency or multifunctional spaces have better operational performance and greater value in the long term.
E. Evaluates liquidity and mixed use
Models such as co-ownership or vacation rental allow you to generate income while you wait for the capital gain.
Conclusion
The luxury real estate investment in 2025 goes beyond buying an expensive good. It is about choosing properties with high demand, integrated services and sustainability, in mature or emerging markets. The cost is not an obstacle, but an opportunity if you are looking to combine return, lifestyle and patrimonial security.
At Brikta, we help you identify projects that meet these requirements, so that you can invest with vision, security and profitability.
